需求不确定和纵向约束的链与链竞争固定加价

被引:23
作者
赵海霞 [1 ]
艾兴政 [2 ]
马建华 [2 ]
何雪峰 [2 ]
机构
[1] 西南石油大学经济管理学院
[2] 电子科技大学经济与管理学院
关键词
需求不确定; 链与链竞争; 纵向约束; 固定加价合同;
D O I
暂无
中图分类号
F274 [企业供销管理];
学科分类号
120301 [农业经济管理];
摘要
基于需求不确定和纵向约束的链与链竞争环境,识别固定加价合同选择的绩效改进条件和博弈均衡特征,并进一步分析市场需求波动风险、市场规模、市场份额、价格竞争、零售商预测能力及固定加价比例对合同选择行为的影响.研究发现:当横向价格竞争相对较弱,零售终端的市场份额相对较大时,基于纵向约束的固定加价合同是实现供应链系统绩效改进的贝叶斯占优均衡;若此时固定加价的比例相对适中且市场需求波动风险不是很高,或者固定加价的比例较大但市场需求波动的风险相对适中,则固定加价合同是实现制造商和零售商Pareto绩效均改进的贝叶斯均衡;而若价格竞争非常激烈,则无纵向约束的批发价格合同能形成实现供应链系统绩效Pareto改进的占优贝叶斯均衡.
引用
收藏
页码:20 / 31
页数:12
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