旅游企业员工品牌公民行为对顾客品牌信任和品牌承诺的影响

[1] 顾客品牌心理契约:品牌资产的心理源泉 [J]. 商业研究, 2009, (11) : 193 - 195

[2] 品牌信任研究脉络与展望 [J]. 心理科学, 2007, (02) : 434 - 437

[3] Internationalisation of Services Brands: The Role of Leadership During the Internal Brand Building Process[J] . Christine Vallaster,Leslie de Chernatony.Journal of Marketing Management . 2005 (1-2)

[4] The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty[J] . Arjun Chaudhuri,Morris B. Holbrook.Journal of Marketing . 2001 (2)

[5] The role of psychological contracts within internal service networks [J]. SERVICE INDUSTRIES JOURNAL, 2001, 21 (01) : 211 - 226

[6] Organizational citizenship behaviors: a critical review of the theoretical and empirical literature and suggestions for future research[J] . Philip M Podsakoff,Scott B MacKenzie,Julie Beth Paine,Daniel G Bachrach.Journal of Management . 2000 (3)

[7] Brand Management Through Narrowing the Gap Between Brand Identity and Brand Reputation[J] . Leslie de Chernatony.Journal of Marketing Management . 1999 (1-3)

[8] Consumers and Their Brands: Developing Relationship Theory in Consumer Research[J] . Susan Fournier.Journal of Consumer Research . 1998 (4)

[9] Brands as symbolic resources for the construction of identity[J] . Richard Elliott,Kritsadarat Wattanasuwan.International Journal of Advertising . 1998 (2)

[10] Conceptualizing, Measuring, and Managing Customer-Based Brand Equity[J] . Journal of Marketing . 1993 (1)

[1] 顾客品牌心理契约:品牌资产的心理源泉 [J]. 商业研究, 2009, (11) : 193 - 195

[2] 品牌信任研究脉络与展望 [J]. 心理科学, 2007, (02) : 434 - 437

[3] Internationalisation of Services Brands: The Role of Leadership During the Internal Brand Building Process[J] . Christine Vallaster,Leslie de Chernatony.Journal of Marketing Management . 2005 (1-2)

[4] The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty[J] . Arjun Chaudhuri,Morris B. Holbrook.Journal of Marketing . 2001 (2)

[5] The role of psychological contracts within internal service networks [J]. SERVICE INDUSTRIES JOURNAL, 2001, 21 (01) : 211 - 226

[6] Organizational citizenship behaviors: a critical review of the theoretical and empirical literature and suggestions for future research[J] . Philip M Podsakoff,Scott B MacKenzie,Julie Beth Paine,Daniel G Bachrach.Journal of Management . 2000 (3)

[7] Brand Management Through Narrowing the Gap Between Brand Identity and Brand Reputation[J] . Leslie de Chernatony.Journal of Marketing Management . 1999 (1-3)

[8] Consumers and Their Brands: Developing Relationship Theory in Consumer Research[J] . Susan Fournier.Journal of Consumer Research . 1998 (4)

[9] Brands as symbolic resources for the construction of identity[J] . Richard Elliott,Kritsadarat Wattanasuwan.International Journal of Advertising . 1998 (2)

[10] Conceptualizing, Measuring, and Managing Customer-Based Brand Equity[J] . Journal of Marketing . 1993 (1)