解释水平理论视角下的社交网络隐私悖论研究

被引：57

作者：

李贺

余璐

许一明

解梦凡

机构：

[1] 吉林大学管理学院

来源：

情报学报 | 2018年 / 01期

关键词：

隐私悖论; 解释水平理论; 隐私关注; 感知收益; 信任; 披露意图;

D O I：

暂无

中图分类号：

C913.4 [文教、卫生];

学科分类号：

030301 ; 1204 ;

摘要：

当前社交网络用户对隐私问题存在着极大的忧虑,但却仍持续在SNS中披露个人信息,这一隐私关注与披露行为的悖论引发了学界的广泛思考和探讨。本研究从解释水平理论的视角,整合隐私计算、信任和计划行为理论构建了理论模型,并通过实证验证,对隐私悖论现象及其成因进行深入分析。研究结果表明,隐私关注仅对SNS用户的远期隐私披露意图产生显著影响,而远期意图又与行为不一致,因此产生了隐私关注和行为矛盾;感知收益通过影响近期意图,成为人们隐私披露行为的关键;信任的调节作用进一步使得隐私关注对披露行为的影响不显著。本研究基于解释水平理论,为社交网络隐私悖论现象及其成因提供了理论和实证依据,具有一定的理论价值;同时,在实践层面,研究对SNS服务商优化服务也具有一定的启示作用。

引用

页码：1 / 13

页数：13

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