机会进化、效果推理与移动互联微创新——对手机APP新创企业的多案例研究

被引:43
作者
吴隽 [1 ,2 ]
刘衡 [1 ]
刘鹏 [3 ]
安雯雯 [1 ]
张建琦 [1 ]
机构
[1] 中山大学岭南学院
[2] 广州番禺职业技术学院管理学院
[3] 西安交通大学管理学院
关键词
机会; 效果推理; 移动互联; 奈特不确定性; 微创新;
D O I
暂无
中图分类号
F279.2 [中国];
学科分类号
020109 [世界经济学];
摘要
"机会发现"与"机会创造"的观点一直存在激烈争论,但两种观点都无法有效解释移动互联领域微创新涌现的现象。根据创业机会前沿文献和效果推理理论,对移动APP新创企业进行了多案例探索性研究,建构了一个新颖的"机会进化"模型,不仅调和了"发现"和"创造"的争论,而且给予"微创新"现象以新的理论诠释。跨案例研究的结果阐明了从"原型机会"到"框定机会"进而到"进化中机会"的动态演进过程,并揭示了在奈特不确定环境下,创业者采纳的效果推理逻辑与企业微创新之间的联系,从而在理论上加深了对机会演化的认识,并为企业家参与移动互联竞争提供了理论指导。
引用
收藏
页码:173 / 183
页数:11
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