关系强度、发送方专业知识与口碑影响力——信任的中介效应

被引：18

作者：

程鹏飞

机构：

[1] 西安理工大学经济管理学院

来源：

软科学 | 2013年 / 27卷 / 05期

关键词：

口碑影响力; 专业知识; 关系强度; 信任;

D O I：

暂无

中图分类号：

F273.2 [产品管理]; F224 [经济数学方法];

学科分类号：

1202 ; 120202 ; 0701 ; 070104 ;

摘要：

通过引入信任这一中介变量,构建了关系强度和发送方专业知识到口碑影响力的作用路径。实证研究结果表明:关系强度和发送方专业知识分别通过信任的两个维度——基于情感和基于认知的信任对口碑影响力发挥作用。此外,弱关系也会对口碑影响力产生直接作用。

引用

页码：66 / 69+74 +74

页数：5

共 13 条

[1] Differentiating among motives for norm conformity [J].

Pool, Gregory J. ;

Schwegler, Andria F. .

BASIC AND APPLIED SOCIAL PSYCHOLOGY, 2007, 29 (01) :47-60

[2]

Consumer Trust and Advice Acceptance: The Moderating Roles of Benevolence, Expertise, and Negative Emotions[J] . Tiffany Barnett White.Journal of Consumer Psychology . 2005 (2)

[3] A dyadic study of interpersonal information search [J].

Gilly, MC ;

Graham, JL ;

Wolfinbarger, MF ;

Yale, LJ .

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 1998, 26 (02) :83-100

[4] The assessment of alternative measures of consumer expertise [J].

Mitchell, AA ;

Dacin, PA .

JOURNAL OF CONSUMER RESEARCH, 1996, 23 (03) :219-239

[5]

An Integrative Model of Organizational Trust[J] . Roger C. Mayer,James H. Davis,F. David Schoorman.The Academy of Management Review . 1995 (3)

[6] WORD-OF-MOUTH EFFECTS ON SHORT-TERM AND LONG-TERM PRODUCT JUDGMENTS [J].

BONE, PF .

JOURNAL OF BUSINESS RESEARCH, 1995, 32 (03) :213-223

[7]

Affect- and Cognition-Based Trust as Foundations for Interpersonal Cooperation in Organizations[J] . Daniel J. McAllister.The Academy of Management Journal . 1995 (1)

[8]

A Test of Services Marketing Theory: Consumer Information Acquisition Activities[J] . Journal of Marketing . 1991 (1)

[9] PURCHASING BEHAVIOR IN EMBEDDED MARKETS [J].

FRENZEN, JK ;

DAVIS, HL .

JOURNAL OF CONSUMER RESEARCH, 1990, 17 (01) :1-12

[10] SOCIAL TIES AND WORD-OF-MOUTH REFERRAL BEHAVIOR [J].

BROWN, JJ ;

REINGEN, PH .

JOURNAL OF CONSUMER RESEARCH, 1987, 14 (03) :350-362

← 1 2 →