企业家前台化行为对品牌的影响述评

[11] CEO rhetorical strategies for corporate social responsibility (CSR) [J]. SOCIETY AND BUSINESS REVIEW, 2012, 7 (03) : 223 - 243

[12] Celebrity endorsement, brand credibility and brand equity[J] . Amanda Spry,Ravi Pappu,T. Bettina Cornwell.European Journal of Marketing . 2011 (6)

[13] The early bird catches the news: Nine things you should know about micro-blogging[J] . Andreas M. Kaplan,Michael Haenlein.Business Horizons . 2010 (2)

[14] Speech imagery and perceptions of charisma: The mediating role of positive affect[J] . Loren J. Naidoo,Robert G. Lord.The Leadership Quarterly . 2008 (3)

[15] Hair Colour Stereotyping and CEO Selection: Can You Name Any Blonde CEOs?[J] . Margaret B. Takeda,Marilyn M. Helms,Paul Klintworth,Joanie Sompayrac.Equal Opportunities International . 2005 (1)

[16] Believing one’s own press: the causes and consequences of CEO celebrity[J] . Mathew L. A.Hayward,Violina P.Rindova,Timothy G.Pollock.Strat. Mgmt. J. . 2004 (7)

[17] Lend me your wallets: the effect of charismatic leadership on external support for an organization[J] . Francis J.Flynn,Barry M.Staw.Strat. Mgmt. J. . 2004 (4)

[18] The Presentation of CEOs in the Press, 1990-2000: Increasing Salience, Positive Valence, and a Focus on Competency and Personal Dimensions of Image[J] . Dong-Jin Park,Bruce K. Berger.Journal of Public Relations Research . 2004 (1)

[19] The Reputation Index:[J] . Karen Cravens,Elizabeth Goad Oliver,Sridhar Ramamoorti.European Management Journal . 2003 (2)

[20] Appearing Competent: A Study of Impression Management in U.S. and European CEO Profiles. Irene Pollach,Eva Kerbler. Journal of Business . 2011

[11] CEO rhetorical strategies for corporate social responsibility (CSR) [J]. SOCIETY AND BUSINESS REVIEW, 2012, 7 (03) : 223 - 243

[12] Celebrity endorsement, brand credibility and brand equity[J] . Amanda Spry,Ravi Pappu,T. Bettina Cornwell.European Journal of Marketing . 2011 (6)

[13] The early bird catches the news: Nine things you should know about micro-blogging[J] . Andreas M. Kaplan,Michael Haenlein.Business Horizons . 2010 (2)

[14] Speech imagery and perceptions of charisma: The mediating role of positive affect[J] . Loren J. Naidoo,Robert G. Lord.The Leadership Quarterly . 2008 (3)

[15] Hair Colour Stereotyping and CEO Selection: Can You Name Any Blonde CEOs?[J] . Margaret B. Takeda,Marilyn M. Helms,Paul Klintworth,Joanie Sompayrac.Equal Opportunities International . 2005 (1)

[16] Believing one’s own press: the causes and consequences of CEO celebrity[J] . Mathew L. A.Hayward,Violina P.Rindova,Timothy G.Pollock.Strat. Mgmt. J. . 2004 (7)

[17] Lend me your wallets: the effect of charismatic leadership on external support for an organization[J] . Francis J.Flynn,Barry M.Staw.Strat. Mgmt. J. . 2004 (4)

[18] The Presentation of CEOs in the Press, 1990-2000: Increasing Salience, Positive Valence, and a Focus on Competency and Personal Dimensions of Image[J] . Dong-Jin Park,Bruce K. Berger.Journal of Public Relations Research . 2004 (1)

[19] The Reputation Index:[J] . Karen Cravens,Elizabeth Goad Oliver,Sridhar Ramamoorti.European Management Journal . 2003 (2)

[20] Appearing Competent: A Study of Impression Management in U.S. and European CEO Profiles. Irene Pollach,Eva Kerbler. Journal of Business . 2011