基于消费者视角的企业社会责任综合解析

被引：20

作者：

卢东 ^{[1
]}

寇燕 ^{[2
]}

机构：

[1] 西南交通大学经济管理学院

[2] 西南财经大学工商管理学院

来源：

软科学 | 2009年 / 23卷 / 03期

关键词：

企业社会责任; 归因理论; 期望一致性模型; 消费者反应;

D O I：

暂无

中图分类号：

F270 [企业经济理论和方法];

学科分类号：

摘要：

从消费者的视角,以归因理论(Attribution theory)和期望一致性模型(Disconfirmation of expectations model)去综合解析消费者对企业社会责任行为的反应,并构建消费者对企业社会责任行为的反应模型。分析指出消费者感知的企业社会责任受利己归因的负向影响,利他归因的正向影响;通过期望一致性,企业社会责任期望负向影响而感知企业社会责任正向影响消费者的企业评价和产品评价。

引用

页码：99 / 103

页数：5

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