客户解决方案研究述评与展望

被引：13

作者：

崔连广 ^{[1
]}

冯永春 ^{[2
]}

张敬伟 ^{[3
]}

机构：

[1] 南开大学商学院

[2] 天津财经大学商学院

[3] 燕山大学经济管理学院

来源：

外国经济与管理 | 2016年 / 38卷 / 10期

关键词：

解决方案; 客户; 服务; 价值;

D O I：

10.16538/j.cnki.fem.2016.10.008

中图分类号：

F274 [企业供销管理];

学科分类号：

1201 ;

摘要：

面对激烈的市场竞争,许多企业进行了服务化转型升级,为客户提供解决方案,而国内学术界在这一领域的研究才刚刚起步。鉴于此,本文对国外相关文献进行了梳理,重点剖析了客户解决方案的概念与特征,总结了客户解决方案的前因、开发过程及影响结果,并在此基础上,对该领域的三个前沿研究主题进行了述评,指出了未来的研究方向,以期推动客户解决方案研究的深化。

引用

页码：102 / 116

页数：15

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