顾客体验理论研究述评

[1] 顾客体验的形成机理与体验营销 [J]. 财经论丛(浙江财经学院学报), 2006, (03) : 95 - 101

[2] 三维度服务体验实证研究 [J]. 旅游科学, 2006, (02) : 54 - 59

[3] 顾客餐馆体验的实证研究 [J]. 旅游学刊, 2006, (03) : 56 - 61

[4] 体验产品定价策略研究 [J]. 江苏商论, 2004, (09) : 47 - 49

[5] 旅游体验的本质、类型与塑造原则 [J]. 旅游科学, 2003, (04) : 7 - 10+41

[6] 品牌体验类别及其营销启示 [J]. 商业经济与管理, 2003, (12) : 22 - 25

[7] 体验营销[M]. 首都经济贸易大学出版社 , 马连福著, 2005

[8] Speaking of Art as Embodied Imagination: A Multisensory Approach to Understanding Aesthetic Experience[J] . Annamma Joy,John F. Sherry, Jr..Journal of Consumer Research . 2003 (2)

[9] Service quality measurement in the banking sector in South Korea[J] . Charles Chi Cui,Barbara R. Lewis,Won Park.International Journal of Bank Marketing . 2003 (4)

[10] The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun[J] . Morris B. Holbrook,Elizabeth C. Hirschman.Journal of Consumer Research . 1982 (2)

[1] 顾客体验的形成机理与体验营销 [J]. 财经论丛(浙江财经学院学报), 2006, (03) : 95 - 101

[2] 三维度服务体验实证研究 [J]. 旅游科学, 2006, (02) : 54 - 59

[3] 顾客餐馆体验的实证研究 [J]. 旅游学刊, 2006, (03) : 56 - 61

[4] 体验产品定价策略研究 [J]. 江苏商论, 2004, (09) : 47 - 49

[5] 旅游体验的本质、类型与塑造原则 [J]. 旅游科学, 2003, (04) : 7 - 10+41

[6] 品牌体验类别及其营销启示 [J]. 商业经济与管理, 2003, (12) : 22 - 25

[7] 体验营销[M]. 首都经济贸易大学出版社 , 马连福著, 2005

[8] Speaking of Art as Embodied Imagination: A Multisensory Approach to Understanding Aesthetic Experience[J] . Annamma Joy,John F. Sherry, Jr..Journal of Consumer Research . 2003 (2)

[9] Service quality measurement in the banking sector in South Korea[J] . Charles Chi Cui,Barbara R. Lewis,Won Park.International Journal of Bank Marketing . 2003 (4)

[10] The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun[J] . Morris B. Holbrook,Elizabeth C. Hirschman.Journal of Consumer Research . 1982 (2)