网络知识分享行为经验研究——以百度“知道”为案例

被引：7

作者：

高天亮

安立仁

机构：

[1] 西北大学经济管理学院

来源：

西北大学学报(哲学社会科学版) | 2012年 / 01期

关键词：

网络知识分享行为; 理性行动理论; 计划行动理论; 技术接受模型;

D O I：

10.16152/j.cnki.xdxbsk.2012.01.029

中图分类号：

F49 [信息产业经济];

学科分类号：

1201 ;

摘要：

以"百度知道"为研究对象,结合理性行动理论(TRA)、计划行为理论(TPB)、技术接受模型(TAM)构建了网络知识分享行为模型。采用五点量表工具,通过调查获得数据。采作回归分析方法进行假设检验,发现利他主义、重视人际关系特质、声誉、经济动机、社会规范等因素都会对网络知识分享行为产生影响;外在控制、社区认同对人们网络知识分享行为确实有调节作用。外在控制程度高者和社区认同程度高者,知识分享意愿对知识分享行为的影响更显著。

引用

页码：104 / 111

页数：8

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