[6]
The impact of internal and external reference prices on brand choice: The moderating role of contextual variables[J] . V Kumar,Marvin Hurley.Journal of Retailing . 1998 (3)
[6]
The impact of internal and external reference prices on brand choice: The moderating role of contextual variables[J] . V Kumar,Marvin Hurley.Journal of Retailing . 1998 (3)