A REFERENCE PRICE MODEL OF BRAND CHOICE FOR FREQUENTLY PURCHASED PRODUCTS

被引：575

作者：

WINER, RS

机构：

来源：

关键词：

D O I：

10.1086/209064

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：250 / 256

页数：7

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