网络时代营销理论的新发展:互动导向

被引：9

作者：

刘艳彬 ^{[1
]}

袁平 ^{[1
,2
]}

机构：

[1] 浙江大学宁波理工学院

[2] 吉林大学商学院

来源：

税务与经济 | 2010年 / 04期

关键词：

网络时代; 营销理论; 互动导向; 顾客价值管理;

D O I：

暂无

中图分类号：

F713.50 [市场学];

学科分类号：

摘要：

互动导向是网络时代营销理论发展的产物。在过去的10年间,互动导向逐渐成为国外营销理论界研究的热点。然而,在我国,互动导向研究还没有引起学者们的广泛关注,有关互动导向研究的文献还极为罕见,对一些基本的理论问题更是缺乏深入的了解。因此,深入研究网络时代营销理论的新发展、新动向显得十分重要。

引用

页码：15 / 19

页数：5

共 11 条

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