协同沟通与企业绩效:承诺的中介作用与治理机制的调节作用

被引:24
作者
高维和 [1 ]
陈信康 [1 ]
江晓东 [1 ]
刘勇 [2 ]
机构
[1] 上海财经大学国际工商管理学院
[2] 不详
关键词
协同沟通; 持续承诺; 行为承诺; 治理机制;
D O I
10.19744/j.cnki.11-1235/f.2010.11.009
中图分类号
F272 [企业计划与经营决策];
学科分类号
1201 ;
摘要
协同沟通对企业绩效具有积极影响,但已有研究在深入揭示协同沟通对企业绩效作用机理方面还显现不足。本文以交换理论和治理理论为基础,基于主观数据与客观数据系统研究采购商"持续承诺"、"行为承诺"的中介效应,及"专用性资产投资"、"正式契约"、"关系规范"调节供应商协同沟通与绩效的影响。实证研究表明,协同沟通正向影响持续承诺和行为承诺水平,而持续承诺和行为承诺正向影响实际绩效;治理机制中唯有关系规范正向调节承诺对企业间关系绩效的影响效应。研究揭示的机理对于如何建构协同沟通研究有着突出的理论启示,同时对企业谋划协同沟通策略进而提升企业绩效有着重要的实践意义。
引用
收藏
页码:76 / 93
页数:18
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