共 41 条
- [21] Building corporate associations: Consumer attributions for corporate socially responsible programs[J] . Pam Scholder Ellen,Deborah J. Webb,Lois A. Mohr.Journal of the Academy of Marketing Science . 2006 (2)
- [22] Identity, intended image, construed image, and gnreputation: An interdisciplinary framework and suggested terminology[J] . Tom J. Brown,Peter A. Dacin,Michael G. Pratt,David A. Whetten.Journal of the Academy of Marketing Science . 2006 (2)
- [23] Corporate Social Responsibility: Strategic Implications*[J] . AbagailMcWilliams,Donald S.Siegel,Patrick M.Wright.Journal of Management Studies . 2006 (1)
- [24] A stakeholder model for implementing social responsibility in marketing[J] . Isabelle Maignan,O.C. Ferrell,Linda Ferrell.European Journal of Marketing . 2005 (9)
- [25] Corporate Associations and Consumer Product Responses: The Moderating Role of Corporate Brand Dominance[J] . Guido Berens,Cees B. M. van Riel,Gerrit H. van Bruggen.Journal of Marketing . 2005 (3)
- [26] Do Consumers Expect Companies to be Socially Responsible? The Impact of Corporate Social Responsibility on Buying Behavior[J] . LOIS A.MOHR,DEBORAH J.WEBB,KATHERINE E.HARRIS.Journal of Consumer Affairs . 2005 (1)
- [29] The Identity Salience Model of Relationship Marketing Success: The Case of Nonprofit Marketing[J] . Dennis B. Arnett,Steve D. German,Shelby D. Hunt.Journal of Marketing . 2003 (2)