顾客价值主张对服务创新绩效的影响——顾客参与的中介作用

[31] 服务创新中顾客参与的研究探讨:基本问题、研究内容、研究整合 [J]. 电子科技大学学报(社科版), 2009, 11 (03) : 26 - 31+46

[32] A stakeholder perspective of the value proposition concept[J] . Pennie Frow,Adrian Payne.European Journal of Marketing . 2011 (1)

[33] Dynamics of value propositions: insights from service-dominant logic[J] . Christian Kowalkowski.European Journal of Marketing . 2011 (1)

[34] From Repeat Patronage to Value Co-creation in Service Ecosystems: A Transcending Conceptualization of Relationship[J] . Stephen L. Vargo,Robert F. Lusch.Journal of Business Market Management . 2010 (4)

[35] The Effects of Corporate Social Responsibility on Brand Performance: The Mediating Effect of Industrial Brand Equity and Corporate Reputation[J] . Chi-Shiun Lai,Chih-Jen Chiu,Chin-Fang Yang,Da-Chang Pai.Journal of Business Ethics . 2010 (3)

[36] Value propositions as communication practice: Taking a wider view[J] . David Ballantyne,Pennie Frow,Richard J. Varey,Adrian Payne.Industrial Marketing Management . 2010 (2)

[37] Beyond Baron and Kenny: Statistical Mediation Analysis in the New Millennium[J] . Andrew F. Hayes.Communication Monographs . 2009 (4)

[38] Identifying competitive customer value propositions in retailing[J] . Managing Service Quality . 2007 (6)

[39] Managing the co-creation of value [J]. JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 2008, 36 (01) : 83 - 96

[40] Customer voluntary performance: Customers as partners in service delivery[J] . Lance A. Bettencourt.Journal of Retailing . 1997 (3)

[31] 服务创新中顾客参与的研究探讨:基本问题、研究内容、研究整合 [J]. 电子科技大学学报(社科版), 2009, 11 (03) : 26 - 31+46

[32] A stakeholder perspective of the value proposition concept[J] . Pennie Frow,Adrian Payne.European Journal of Marketing . 2011 (1)

[33] Dynamics of value propositions: insights from service-dominant logic[J] . Christian Kowalkowski.European Journal of Marketing . 2011 (1)

[34] From Repeat Patronage to Value Co-creation in Service Ecosystems: A Transcending Conceptualization of Relationship[J] . Stephen L. Vargo,Robert F. Lusch.Journal of Business Market Management . 2010 (4)

[35] The Effects of Corporate Social Responsibility on Brand Performance: The Mediating Effect of Industrial Brand Equity and Corporate Reputation[J] . Chi-Shiun Lai,Chih-Jen Chiu,Chin-Fang Yang,Da-Chang Pai.Journal of Business Ethics . 2010 (3)

[36] Value propositions as communication practice: Taking a wider view[J] . David Ballantyne,Pennie Frow,Richard J. Varey,Adrian Payne.Industrial Marketing Management . 2010 (2)

[37] Beyond Baron and Kenny: Statistical Mediation Analysis in the New Millennium[J] . Andrew F. Hayes.Communication Monographs . 2009 (4)

[38] Identifying competitive customer value propositions in retailing[J] . Managing Service Quality . 2007 (6)

[39] Managing the co-creation of value [J]. JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 2008, 36 (01) : 83 - 96

[40] Customer voluntary performance: Customers as partners in service delivery[J] . Lance A. Bettencourt.Journal of Retailing . 1997 (3)