考虑损失规避与促销行为的VMI供应链协调契约模型

被引：11

作者：

刘云志

樊治平

机构：

[1] 东北大学工商管理学院

来源：

工业工程与管理 | 2016年 / 21卷 / 02期

关键词：

供应链协调; VMI; 损失规避; 促销行为; 契约模型;

D O I：

10.19495/j.cnki.1007-5429.2016.02.004

中图分类号：

F274 [企业供销管理];

学科分类号：

1201 ;

摘要：

针对供应商管理库存(VMI)模式下考虑损失规避型供应商与零售商促销行为的二级供应链协调问题,分别分析了分散VMI供应链情形下损失规避型供应商与零售商的最优策略和集中VMI供应链情形下供应链的最优策略,并构建了批发价格-促销成本分担契约下的VMI供应链协调契约模型,并且证明了该供应链协调契约模型的有效性。通过博弈分析得到的结论是:零售商的促销努力水平的提高能够促使损失规避型供应商增加其产品生产量,而损失规避型供应商的产品生产量的增加会促使零售商提高其促销努力水平以便保持市场竞争优势;批发价格契约不能协调此二级VMI供应链;一定条件下批发价格-促销成本分担契约能够协调此二级VMI供应链。

引用

页码：22 / 31

页数：10

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