在线健康社区用户的信息采纳意愿研究——基于健康素养和信任的视角

被引:57
作者
唐旭丽 [1 ]
张斌 [2 ,3 ]
张岩 [1 ]
机构
[1] 武汉大学信息资源研究中心
[2] 武汉大学中国传统文化研究中心
[3] 武汉大学国家文化发展研究院
关键词
在线健康社区; 信息采纳意愿; 健康素养; 信任;
D O I
10.13365/j.jirm.2018.03.102
中图分类号
G252 [读者工作];
学科分类号
1205 ; 120501 ;
摘要
理解在线健康社区用户的信息采纳意愿,有利于社区平台提高信息服务质量和用户体验,并促进健康知识良性传播。本文在传统信息采纳模型的基础上,融入社会支持理论,综合考虑健康素养和信任的关键作用,构建在线健康社区情境下信息采纳意愿的因果模型,利用结构方程模型,对研究假设进行验证。研究发现,用户对在线健康社区的信任正向影响健康信息采纳意愿;用户的信任主要来源于信息支持,信息支持依赖于健康信息的论据质量和来源可信度;用户的健康素养对来源可信度和信息支持间的关系起到正向调节作用,对论据质量和信息支持间的关系起到负向调节作用。
引用
收藏
页码:102 / 112
页数:11
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