基于社会资本理论的在线健康社区用户参与行为研究

被引：81

作者：

周涛 ^{[1
]}

王盈颖 ^{[1
]}

邓胜利 ^{[2
]}

机构：

[1] 杭州电子科技大学管理学院

[2] 武汉大学信息管理学院

来源：

信息资源管理学报 | 2020年 / 10卷 / 02期

关键词：

在线健康社区; 社会资本理论; 参与行为; 用户行为; 知识获取; 知识贡献; 信任;

D O I：

暂无

中图分类号：

G252 [读者工作];

学科分类号：

050302 [传播学];

摘要：

在线健康社区的快速发展为病患获取健康信息、寻求社会支持提供了重要平台。但用户往往从平台获取知识较多,而缺乏知识贡献的意愿,这将导致在线健康社区运营的失败。基于社会资本理论,研究了在线健康社区用户参与行为的影响因素。对收集的312份有效问卷采用LISREL进行分析,研究结果发现,社会支持通过社会资本影响用户的健康知识贡献和获取行为。因此,在线健康社区应重视用户信息和情感方面的需求,发展用户网络社会资本,从而促进成员的参与行为。

引用

页码：59 / 67+129 +129

页数：10

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