服务主导逻辑视角的互联网医疗服务产品化实现机制研究

被引:10
作者
简兆权
秦睿
机构
[1] 华南理工大学工商管理学院
基金
广东省自然科学基金;
关键词
服务主导逻辑; 互联网医疗; 服务产品化; 实现机制;
D O I
暂无
中图分类号
R-05 [医学与其他学科的关系]; F49 [信息产业经济]; F274 [企业供销管理];
学科分类号
1201 ;
摘要
新兴互联网医疗企业如何摆脱"盈利困局"?本研究以广东医特为案例研究对象,基于服务主导逻辑视角,揭示并构建了互联网医疗服务产品化实现机制模型。实现机制模型包括服务能力可视化、服务流程标准化、服务反馈客观化三个阶段,明确了各个阶段的背景诱因、形成过程和最终效果。研究结论有助于现有服务产品化理论和服务主导逻辑的演化研究,对互联网医疗企业有一定的现实启示作用。
引用
收藏
页码:216 / 231
页数:16
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