口碑传播研究综述及其在网络环境下的研究初探

[1] Negativity in the evaluation of political candidates [J]. JOURNAL OF MARKETING, 2005, 69 (01) : 131 - 142

[2] Using online conversations to study word-of-mouth communication [J]. MARKETING SCIENCE, 2004, 23 (04) : 545 - 560

[3] Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?[J] . Thorsten Hennig-Thurau,Kevin P. Gwinner,Gianfranco Walsh,Dwayne D. Gremler.Journal of Interactive Marketing . 2004 (1)

[4] How prevalent is the negativity effect in consumer environments? [J]. JOURNAL OF CONSUMER RESEARCH, 2002, 29 (02) : 270 - 279

[5] Customer Referral Management: Optimal Reward Programs[J] . Eyal Biyalogorsky,Eitan Gerstner,Barak Libai.Marketing Science . 2001 (1)

[6] Influences on consumer use of word-of-mouth recommendation sources [J]. JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 1997, 25 (04) : 283 - 295

[7] Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective[J] . Paul M. Herr,Frank R. Kardes,John Kim.Journal of Consumer Research . 1991 (4)

[8] Consumer Responses to Advertising: The Effects of Ad Content, Emotions, and Attitude toward the Ad on Viewing Time[J] . Thomas J. Olney,Morris B. Holbrook,Rajeev Batra.Journal of Consumer Research . 1991 (4)

[9] THE EFFECT OF NUMBERS ON THE ROUTE TO PERSUASION [J]. JOURNAL OF CONSUMER RESEARCH, 1984, 11 (01) : 522 - 527

[10] Negative Word-of-Mouth by Dissatisfied Consumers: A Pilot Study[J] . Journal of Marketing . 1983 (1)

[1] Negativity in the evaluation of political candidates [J]. JOURNAL OF MARKETING, 2005, 69 (01) : 131 - 142

[2] Using online conversations to study word-of-mouth communication [J]. MARKETING SCIENCE, 2004, 23 (04) : 545 - 560

[3] Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?[J] . Thorsten Hennig-Thurau,Kevin P. Gwinner,Gianfranco Walsh,Dwayne D. Gremler.Journal of Interactive Marketing . 2004 (1)

[4] How prevalent is the negativity effect in consumer environments? [J]. JOURNAL OF CONSUMER RESEARCH, 2002, 29 (02) : 270 - 279

[5] Customer Referral Management: Optimal Reward Programs[J] . Eyal Biyalogorsky,Eitan Gerstner,Barak Libai.Marketing Science . 2001 (1)

[6] Influences on consumer use of word-of-mouth recommendation sources [J]. JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 1997, 25 (04) : 283 - 295

[7] Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective[J] . Paul M. Herr,Frank R. Kardes,John Kim.Journal of Consumer Research . 1991 (4)

[8] Consumer Responses to Advertising: The Effects of Ad Content, Emotions, and Attitude toward the Ad on Viewing Time[J] . Thomas J. Olney,Morris B. Holbrook,Rajeev Batra.Journal of Consumer Research . 1991 (4)

[9] THE EFFECT OF NUMBERS ON THE ROUTE TO PERSUASION [J]. JOURNAL OF CONSUMER RESEARCH, 1984, 11 (01) : 522 - 527

[10] Negative Word-of-Mouth by Dissatisfied Consumers: A Pilot Study[J] . Journal of Marketing . 1983 (1)