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THE EFFECT OF NUMBERS ON THE ROUTE TO PERSUASION
被引:104
作者
:
YALCH, RF
论文数:
0
引用数:
0
h-index:
0
YALCH, RF
ELMOREYALCH, R
论文数:
0
引用数:
0
h-index:
0
ELMOREYALCH, R
机构
:
来源
:
JOURNAL OF CONSUMER RESEARCH
|
1984年
/ 11卷
/ 01期
关键词
:
D O I
:
10.1086/208988
中图分类号
:
F [经济];
学科分类号
:
02 ;
摘要
:
引用
收藏
页码:522 / 527
页数:6
相关论文
共 16 条
[1]
TECHNICAL WORDING IN ADVERTISING - IMPLICATIONS FOR MARKET-SEGMENTATION
ANDERSON, RE
论文数:
0
引用数:
0
h-index:
0
机构:
UNIV MARYLAND,COLL BUSINESS & MANAGEMENT,COLLEGE PK,MD 20742
UNIV MARYLAND,COLL BUSINESS & MANAGEMENT,COLLEGE PK,MD 20742
ANDERSON, RE
JOLSON, MA
论文数:
0
引用数:
0
h-index:
0
机构:
UNIV MARYLAND,COLL BUSINESS & MANAGEMENT,COLLEGE PK,MD 20742
UNIV MARYLAND,COLL BUSINESS & MANAGEMENT,COLLEGE PK,MD 20742
JOLSON, MA
[J].
JOURNAL OF MARKETING,
1980,
44
(01)
: 57
-
66
[2]
Bower GH, 1980, HUMAN ASSOCIATIVE ME
[3]
RELATION OF COGNITIVE AND MEMORIAL PROCESSES TO PERSUASION IN A SIMULATED JURY TRIAL
CALDER, BJ
论文数:
0
引用数:
0
h-index:
0
机构:
UNIV N CAROLINA, CHAPEL HILL, NC USA
CALDER, BJ
INSKO, CA
论文数:
0
引用数:
0
h-index:
0
机构:
UNIV N CAROLINA, CHAPEL HILL, NC USA
INSKO, CA
YANDELL, B
论文数:
0
引用数:
0
h-index:
0
机构:
UNIV N CAROLINA, CHAPEL HILL, NC USA
YANDELL, B
[J].
JOURNAL OF APPLIED SOCIAL PSYCHOLOGY,
1974,
4
(01)
: 62
-
93
[4]
HEURISTIC VERSUS SYSTEMATIC INFORMATION-PROCESSING AND THE USE OF SOURCE VERSUS MESSAGE CUES IN PERSUASION
CHAIKEN, S
论文数:
0
引用数:
0
h-index:
0
CHAIKEN, S
[J].
JOURNAL OF PERSONALITY AND SOCIAL PSYCHOLOGY,
1980,
39
(05)
: 752
-
766
[5]
COSTLEY DL, 1958, THESIS U OKLAHOMA NO
[6]
Greenwald A.G., 1968, PSYCHOL FDN ATTITUDE, V1968, P147, DOI DOI 10.1016/B978-1-4832-3071-9.50012-X
[7]
HIMMELFARB S, 1975, PSYCHOL BULL, V82, P363
[8]
BEYOND ATTITUDE STRUCTURE - TOWARD INFORMATIONAL DETERMINANTS OF ATTITUDE
HOLBROOK, MB
论文数:
0
引用数:
0
h-index:
0
HOLBROOK, MB
[J].
JOURNAL OF MARKETING RESEARCH,
1978,
15
(04)
: 545
-
556
[9]
THE ROLE OF MARKET FORCES IN ASSURING CONTRACTUAL PERFORMANCE
KLEIN, B
论文数:
0
引用数:
0
h-index:
0
机构:
UNIV WASHINGTON,SEATTLE,WA 98195
UNIV WASHINGTON,SEATTLE,WA 98195
KLEIN, B
LEFFLER, KB
论文数:
0
引用数:
0
h-index:
0
机构:
UNIV WASHINGTON,SEATTLE,WA 98195
UNIV WASHINGTON,SEATTLE,WA 98195
LEFFLER, KB
[J].
JOURNAL OF POLITICAL ECONOMY,
1981,
89
(04)
: 615
-
641
[10]
ADVERTISING AS INFORMATION
论文数:
引用数:
h-index:
机构:
NELSON, P
[J].
JOURNAL OF POLITICAL ECONOMY,
1974,
82
(04)
: 729
-
754
←
1
2
→
共 16 条
[1]
TECHNICAL WORDING IN ADVERTISING - IMPLICATIONS FOR MARKET-SEGMENTATION
ANDERSON, RE
论文数:
0
引用数:
0
h-index:
0
机构:
UNIV MARYLAND,COLL BUSINESS & MANAGEMENT,COLLEGE PK,MD 20742
UNIV MARYLAND,COLL BUSINESS & MANAGEMENT,COLLEGE PK,MD 20742
ANDERSON, RE
JOLSON, MA
论文数:
0
引用数:
0
h-index:
0
机构:
UNIV MARYLAND,COLL BUSINESS & MANAGEMENT,COLLEGE PK,MD 20742
UNIV MARYLAND,COLL BUSINESS & MANAGEMENT,COLLEGE PK,MD 20742
JOLSON, MA
[J].
JOURNAL OF MARKETING,
1980,
44
(01)
: 57
-
66
[2]
Bower GH, 1980, HUMAN ASSOCIATIVE ME
[3]
RELATION OF COGNITIVE AND MEMORIAL PROCESSES TO PERSUASION IN A SIMULATED JURY TRIAL
CALDER, BJ
论文数:
0
引用数:
0
h-index:
0
机构:
UNIV N CAROLINA, CHAPEL HILL, NC USA
CALDER, BJ
INSKO, CA
论文数:
0
引用数:
0
h-index:
0
机构:
UNIV N CAROLINA, CHAPEL HILL, NC USA
INSKO, CA
YANDELL, B
论文数:
0
引用数:
0
h-index:
0
机构:
UNIV N CAROLINA, CHAPEL HILL, NC USA
YANDELL, B
[J].
JOURNAL OF APPLIED SOCIAL PSYCHOLOGY,
1974,
4
(01)
: 62
-
93
[4]
HEURISTIC VERSUS SYSTEMATIC INFORMATION-PROCESSING AND THE USE OF SOURCE VERSUS MESSAGE CUES IN PERSUASION
CHAIKEN, S
论文数:
0
引用数:
0
h-index:
0
CHAIKEN, S
[J].
JOURNAL OF PERSONALITY AND SOCIAL PSYCHOLOGY,
1980,
39
(05)
: 752
-
766
[5]
COSTLEY DL, 1958, THESIS U OKLAHOMA NO
[6]
Greenwald A.G., 1968, PSYCHOL FDN ATTITUDE, V1968, P147, DOI DOI 10.1016/B978-1-4832-3071-9.50012-X
[7]
HIMMELFARB S, 1975, PSYCHOL BULL, V82, P363
[8]
BEYOND ATTITUDE STRUCTURE - TOWARD INFORMATIONAL DETERMINANTS OF ATTITUDE
HOLBROOK, MB
论文数:
0
引用数:
0
h-index:
0
HOLBROOK, MB
[J].
JOURNAL OF MARKETING RESEARCH,
1978,
15
(04)
: 545
-
556
[9]
THE ROLE OF MARKET FORCES IN ASSURING CONTRACTUAL PERFORMANCE
KLEIN, B
论文数:
0
引用数:
0
h-index:
0
机构:
UNIV WASHINGTON,SEATTLE,WA 98195
UNIV WASHINGTON,SEATTLE,WA 98195
KLEIN, B
LEFFLER, KB
论文数:
0
引用数:
0
h-index:
0
机构:
UNIV WASHINGTON,SEATTLE,WA 98195
UNIV WASHINGTON,SEATTLE,WA 98195
LEFFLER, KB
[J].
JOURNAL OF POLITICAL ECONOMY,
1981,
89
(04)
: 615
-
641
[10]
ADVERTISING AS INFORMATION
论文数:
引用数:
h-index:
机构:
NELSON, P
[J].
JOURNAL OF POLITICAL ECONOMY,
1974,
82
(04)
: 729
-
754
←
1
2
→