THE EFFECT OF NUMBERS ON THE ROUTE TO PERSUASION

[11] CENTRAL AND PERIPHERAL ROUTES TO ADVERTISING EFFECTIVENESS - THE MODERATING ROLE OF INVOLVEMENT [J]. JOURNAL OF CONSUMER RESEARCH, 1983, 10 (02) : 135 - 146

[12] PERSONAL INVOLVEMENT AS A DETERMINANT OF ARGUMENT-BASED PERSUASION [J]. JOURNAL OF PERSONALITY AND SOCIAL PSYCHOLOGY, 1981, 41 (05) : 847 - 855

[13] EGO-INVOLVEMENT, DISCREPANCY, SOURCE CREDIBILITY, AND ATTITUDE CHANGE [J]. JOURNAL OF PERSONALITY AND SOCIAL PSYCHOLOGY, 1970, 16 (02) : 175 - &

[14] INFORMATION LOAD AND CONSUMERS [J]. JOURNAL OF CONSUMER RESEARCH, 1977, 4 (03) : 148 - 155

[15] SPENCE AM, 1973, Q J ECON, V87, P355

[16] EFFECTS OF QUANTIFICATION IN SCIENTIFIC WRITING [J]. JOURNAL OF COMMUNICATION, 1976, 26 (01) : 67 - 69

[11] CENTRAL AND PERIPHERAL ROUTES TO ADVERTISING EFFECTIVENESS - THE MODERATING ROLE OF INVOLVEMENT [J]. JOURNAL OF CONSUMER RESEARCH, 1983, 10 (02) : 135 - 146

[12] PERSONAL INVOLVEMENT AS A DETERMINANT OF ARGUMENT-BASED PERSUASION [J]. JOURNAL OF PERSONALITY AND SOCIAL PSYCHOLOGY, 1981, 41 (05) : 847 - 855

[13] EGO-INVOLVEMENT, DISCREPANCY, SOURCE CREDIBILITY, AND ATTITUDE CHANGE [J]. JOURNAL OF PERSONALITY AND SOCIAL PSYCHOLOGY, 1970, 16 (02) : 175 - &

[14] INFORMATION LOAD AND CONSUMERS [J]. JOURNAL OF CONSUMER RESEARCH, 1977, 4 (03) : 148 - 155

[15] SPENCE AM, 1973, Q J ECON, V87, P355

[16] EFFECTS OF QUANTIFICATION IN SCIENTIFIC WRITING [J]. JOURNAL OF COMMUNICATION, 1976, 26 (01) : 67 - 69