市场学习能力、技术复杂性与新产品开发绩效关系研究

被引：4

作者：

陶晓波

沈晓岭

机构：

[1] 北方工业大学经济管理学院

来源：

科技进步与对策 | 2018年 / 35卷 / 15期

基金：

北京市自然科学基金;

关键词：

市场知识探索; 市场知识开发; 产品开发流程; 技术复杂性; 新产品开发绩效;

D O I：

暂无

中图分类号：

F273.2 [产品管理];

学科分类号：

1202 ; 120202 ;

摘要：

在开放式创新背景下,市场学习能力与新产品开发绩效的关系越来越受到关注。基于动态能力理论的"市场学习能力-产品开发流程能力-新产品开发绩效"理论框架展开实证分析,结果表明:产品开发流程能力在市场学习能力与新产品开发绩效间发挥中介作用;技术复杂性提高会强化市场学习能力对产品开发流程效率的促进作用、抑制市场知识探索对产品开发流程反应性的促进作用。

引用

页码：16 / 22

页数：7

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