生鲜农产品电子商务模式创新对企业绩效的影响——兼论环境动态性与线上线下融合性的联合调节效应

被引：32

作者：

田刚

张义

张蒙

马国建

机构：

[1] 江苏大学管理学院

来源：

农业技术经济 | 2018年 / 08期

关键词：

生鲜农产品; 电子商务; 模式创新; 企业绩效; 环境动态性; 线上线下融合性;

D O I：

10.13246/j.cnki.jae.2018.08.011

中图分类号：

F326.6 [农村生产服务业]; F724.6 [电子贸易、网上贸易];

学科分类号：

020205 ; 1203 ; 0202 ; 1201 ;

摘要：

采用层次回归方法结合事后分析法实证研究了生鲜农产品电子商务模式创新对企业绩效的影响,并考察了环境动态性和线上线下融合性的调节效应。研究发现:效率型生鲜电商模式创新和新颖型生鲜电商模式创新对企业绩效都存在正向影响;环境动态性正向调节效率型生鲜电商模式创新对企业绩效的影响,负向调节新颖型生鲜电商模式创新对企业绩效的影响;线上线下融合性在效率型和新颖型生鲜电商模式创新对企业绩效的影响中都存在正向调节作用;环境动态性与线上线下融合性在新颖型生鲜电商模式创新对企业绩效的影响中具有显著的联合调节效应。研究结论对中国企业实施生鲜电商模式创新及提升企业绩效具有指导意义。

引用

页码：135 / 144

页数：10

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