移动虚拟社区用户持续信息搜寻意愿研究

被引：17

作者：

欧阳博

刘坤锋

机构：

[1] 武汉大学信息管理学院

来源：

情报科学 | 2017年 / 10期

关键词：

移动虚拟社区; 期望确认模型; IS成功模型; 持续信息搜寻;

D O I：

10.13833/j.cnki.is.2017.10.028

中图分类号：

G252 [读者工作];

学科分类号：

1205 ; 120501 ;

摘要：

【目的/意义】移动虚拟社区是一类方便、快捷的信息传播渠道,社区用户的持续信息搜寻是其发展繁荣的关键。【方法/过程】依托期望确认模型、信息系统成功模型和沉浸理论,构建移动虚拟社区持续信息搜寻意愿影响因素模型。通过问卷调查收集数据,采用PLS结构方程模型进行数据分析。【结果/结论】感知有用性是用户持续信息搜寻意愿的决定性影响因素;满意度部分中介沉浸体验对用户持续信息搜寻意愿的影响显著;信息系统的质量维度中,服务质量和系统质量正向显著影响用户期望确认,最终影响用户持续信息搜寻意愿,信息质量的影响不显著。

引用

页码：152 / 159

页数：8

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