移动阅读应用服务质量的可拓评价研究

被引：23

作者：

李立睿

王博雅

邓仲华

机构：

[1] 武汉大学信息管理学院

来源：

情报杂志 | 2016年 / 35卷 / 07期

关键词：

移动阅读; 服务质量; 可拓评价; 关联度;

D O I：

暂无

中图分类号：

G252 [读者工作];

学科分类号：

050302 [传播学];

摘要：

[目的/意义]通过定性与定量方法相结合,建立了移动阅读应用的服务质量评价指标体系及其可拓评价模型,以期反映移动阅读应用服务质量在不同维度的优势和差异。[方法/过程]结合移动阅读应用的服务特征,研究设计移动阅读应用服务质量的多层次影响因素体系,并以QQ阅读应用为例,利用可拓综合评价方法对其服务质量进行全面分析和评估。[结果/结论]QQ阅读应用整体服务质量等级为较好,其中环境质量、资源质量、交互质量和个性化质量的评价等级为较好,平台质量和安全质量的评价等级为一般。

引用

页码：201 / 207

页数：7

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