Perceived value, satisfaction, and loyalty of TV travel product shopping: Involvement as a moderator

被引：193

作者：

Chen, Ching-Fu ^{[1
]}

Tsai, Meng-Huan ^{[2
]}

机构：

[1] Natl Cheng Kung Univ, Dept Transportat & Commun Management Sci, Tainan 701, Taiwan

[2] Nan Hua Univ, Dept Tourism Management, Chiayi 622, Taiwan

来源：

TOURISM MANAGEMENT | 2008年 / 29卷 / 06期

关键词：

TV shopping; Perceived value; Satisfaction; Loyalty; Involvement;

D O I：

10.1016/j.tourman.2008.02.019

中图分类号：

X [环境科学、安全科学];

学科分类号：

08 ; 0830 ;

摘要：

just like Internet shopping, TV shopping as an emerging powerful channel of distribution has shown substantial growth in sales and in the number of customers over the past decade. Compared to Internet shopping, the consumer behavior of TV shopping is nonetheless neglected. This paper sheds light on the consumer behavior of TV travel product shopping and specifically investigates the relationships between perceived value, satisfaction, and loyalty of TV shoppers. The findings reveal that in general only the effect of perceived value, but not satisfaction, on loyalty is supported. Furthermore, the consumer product involvement shows its moderating effects on the value-satisfaction-loyalty model. (C) 2008 Elsevier Ltd. All rights reserved.

引用

页码：1166 / 1171

页数：6

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