Corporate rumor activity, belief and accuracy

被引：55

作者：

DiFonzo, N

Bordia, P

机构：

[1] Rochester Inst Technol, Dept Psychol, Rochester, NY 14623 USA

[2] Univ Queensland, Brisbane, Qld, Australia

来源：

PUBLIC RELATIONS REVIEW | 2002年 / 28卷 / 01期

关键词：

D O I：

10.1016/S0363-8111(02)00107-8

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

An integrated model relating workplace rumor activity, belief, and accuracy is proposed and tested. Senior VPs of Communications from a sample of Fortune-500 corporations and CEOs of established public relations firms were surveyed regarding rumor episodes that they had experienced. Results confirmed previous research on the role of uncertainty, anxiety, and belief in rumor activity. In addition, a reduced sense of control mediated the effects of uncertainty on anxiety, and anxiety mediated the effects of importance on rumor activity. Evidence was found for the roles of group bias in how strongly a rumor is believed. Rumor activity was also implicated in the formation of more accurate rumors. The significance of these results for rumor theory and for Public Relations practitioners is presented. (C) 2002 Elsevier Science Inc. All rights reserved.

引用

页码：1 / 19

页数：19

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