The value of switching costs

被引：26

作者：

Biglaiser, Gary ^{[1
]}

Cremer, Jacques ^{[2
,3
]}

Dobos, Gergely

机构：

[1] Univ N Carolina, Chapel Hill, NC USA

[2] CNRS, GREMAQ, Toulouse Sch Econ, F-75700 Paris, France

[3] IDEI, Toulouse Sch Econ, F-31015 Toulouse 6, France

来源：

JOURNAL OF ECONOMIC THEORY | 2013年 / 148卷 / 03期

关键词：

Switching cost; Dynamic competition; Incumbency; Entry; REVISITING DYNAMIC DUOPOLY; MARKETS; COMPETITION; ENTRY;

D O I：

10.1016/j.jet.2012.10.010

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

We study a dynamic model with an incumbent monopolist and entry in every subsequent period. We first show that if all consumers have the same switching cost, then the intertemporal profits of the incumbent are the same as if there was only one period. We then study the consequences of heterogeneity of switching costs. We prove that even low switching cost customers have value for the incumbent: when there are more of them its profits increase as their presence hinders entrants who find it more costly to attract high switching cost customers. (C) 2013 Elsevier Inc. All rights reserved.

引用

页码：935 / 952

页数：18

共 23 条

[1] A comment on: "Revisiting dynamic duopoly with consumer switching costs" [J].