A meta-analysis of mobile commerce adoption and the moderating effect of culture

被引：359

作者：

Zhang, Liyi ^{[1
]}

Zhu, Jing ^{[1
]}

Liu, Qihua ^{[2
]}

机构：

[1] Wuhan Univ, Sch Informat Management, Wuhan 430072, Peoples R China

[2] Jiangxi Univ Finance & Econ, Sch Informat Technol, Nanchang 330013, Peoples R China

来源：

COMPUTERS IN HUMAN BEHAVIOR | 2012年 / 28卷 / 05期

关键词：

Meta-analysis; Mobile commerce; Adoption; Moderator analysis; TECHNOLOGY ACCEPTANCE MODEL; PERSONAL INNOVATIVENESS; WIRELESS TECHNOLOGY; USER ACCEPTANCE; SERVICES; USAGE; DETERMINANTS; INTENTION; TAM;

D O I：

10.1016/j.chb.2012.05.008

中图分类号：

B84 [心理学];

学科分类号：

04 ; 0402 ;

摘要：

This research aims to discover the general factors that influence mobile commerce adoption. A meta-analysis of previous empirical studies on individuals' mobile commerce adoption behavior was conducted and the proposed mobile commerce adoption model was tested using structural equation modeling. Furthermore, moderator analysis was carried out using partition tests by dividing context into subgroups of eastern and western culture, to investigate the moderating effect of culture. Results confirm the proposed model, and moderator analysis indicates that culture does have specific moderating effects on mobile commerce adoption. The findings of this paper will yield theoretical and managerial implications for the future. (C) 2012 Elsevier Ltd. All rights reserved.

引用

页码：1902 / 1911

页数：10

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