Evaluating domestic and international Web-site strategies

被引:44
作者
Simeon, R [1 ]
机构
[1] San Francisco State Univ, Coll Business, San Francisco, CA 94132 USA
来源
INTERNET RESEARCH-ELECTRONIC NETWORKING APPLICATIONS AND POLICY | 1999年 / 9卷 / 04期
关键词
banking industry; WWW; Japan; USA; international business;
D O I
10.1108/10662249910286842
中图分类号
F [经济];
学科分类号
02 ;
摘要
This paper presents the AIPD approach to the evaluation of commercial Web sites within or across borders. The author explains how benchmarking techniques can be used to compare attracting, informing, positioning, and delivering (AIPD) strategies of Web sites in order to clarify strategic opportunities or advantages. The AIPD model is then used to compare the Internet strategies of some Japanese and American banks. Results show that Japanese banks have created more dynamic and content rich Internet environments than their American counterparts. Cultural and institutional differences are given for the contrasting approaches to Web design, information and service delivery.
引用
收藏
页码:297 / 308
页数:12
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