Deflecting negative self-relevant stereotype activation: The effects of individuation

Under stereotype threat, when an individual risks confirming a negative self-relevant stereotype, activation of the stereotype can inhibit performance on a subsequent, related task. Although a significant amount of research has been devoted to examining the effects of stereotype activation on performance, relatively little is known about successful methods of intervention. Two experiments tested the hypothesis that individuation prior to performance would eliminate impairment due to stereotype activation. In both studies, Caucasian female participants in either a gender-prime or no-prime condition were administered a mathematics test. Gender primed, individuated participants outperformed gender primed, non-individuated participants and performed as well as imprinted, non-individuated (i.e., control) participants, supporting individuation as a protective measure against the detrimental effects of negative stereotype activation. (C) 2003 Elsevier Inc. All rights reserved.