Attitudes and persuasion

被引:388
作者
Crano, WD [1 ]
Prislin, R
机构
[1] Claremont Grad Univ, Dept Psychol, Claremont, CA 91711 USA
[2] San Diego State Univ, Dept Psychol, San Diego, CA 92182 USA
关键词
attitude formation; attitude change; majority and minority influence; attitude strength; affect; attitude-behavior consistency;
D O I
10.1146/annurev.psych.57.102904.190034
中图分类号
B84 [心理学];
学科分类号
04 ; 0402 ;
摘要
Study of attitudes and persuasion remains a defining characteristic of contemporary social psychology. This review outlines recent advances, with emphasis on the relevance of today's work for perennial issues. We reiterate the distinction between attitude formation and change, and show its relevance for persuasion. Single- and dual-process models are discussed, as are current views on dissonance theory. Majority and minority influence are scrutinized, with special emphasis on integrative theoretical innovations. Attitude strength is considered, and its relevance to ambivalence and resistance documented. Affect, mood, and emotion effects are reviewed, especially as they pertain to fear arousal and (un)certainty. Finally, we discuss attitude-behavior consistency, perhaps the reason for our interest in attitudes in the first place, with emphasis on self-interest and the theory of planned behavior. Our review reflects the dynamism and the reach of the area, and suggests a sure and sometimes rapid accumulation of knowledge and understanding.
引用
收藏
页码:345 / 374
页数:30
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