Rosse's model revisited: Moving to concentric circles to explain newspaper competition

被引：11

作者：

Bridges, JA

Litman, BR

Bridges, LW

机构：

[1] Univ Louisiana, Dept Commun, Lafayette, LA 70504 USA

[2] Michigan State Univ, E Lansing, MI 48824 USA

[3] Texas A&M Univ, Dept Journalism, Commerce, TX 77843 USA

来源：

JOURNAL OF MEDIA ECONOMICS | 2002年 / 15卷 / 01期

关键词：

D O I：

10.1207/S15327736ME1501_2

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

Today's newspaper industry is no longer explained by the umbrella model of competition proposed by Rosse in the 1970s. The market of today is more fluid with different and separate advertising and circulation behaviors. The concentric-circle, or ring, model proposed here preserves Rosse's three daily-newspaper layers but alters the relation among them, better illustrates both the variety and fluidity of newspaper market roles in this country, and recognizes national and regional competition.

引用

页码：3 / 19

页数：17

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