Are you attracted? Do you intend to pursue? A recruiting policy-capturing study

This study examines the relative importance of four factors: job factors of pay and promotion, and two organizational image factors: lay-off policy and ecological rating, on recruits' attraction or job pursuit. We identify that factors determining potential job recruits' attraction to an organization may not equate with the factors that prompt job pursuit intentions. Using a sample of business students and policy-capturing methodology, results show ecological rating most strongly predicted attractiveness, while pay most strongly predicted job pursuit intentions.