The effect of website features in online relationship marketing: A case of online hotel booking

被引：184

作者：

Bilgihan, Anil ^{[1
]}

Bujisic, Milos ^{[2
]}

机构：

[1] Florida Atlantic Univ, Coll Business, Boca Raton, FL 33431 USA

[2] Ohio State Univ, Dept Human Sci, Columbus, OH 43210 USA

来源：

ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS | 2015年 / 14卷 / 04期

关键词：

Relationship marketing; Website features; Customer loyalty; E-commerce; Hotel booking; B2C E-COMMERCE; CUSTOMER SATISFACTION; SERVICE QUALITY; LOYALTY; COMMITMENT; TRUST; UTILITARIAN; ANTECEDENTS; PURCHASE; TRAVEL;

D O I：

10.1016/j.elerap.2014.09.001

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The primary objective of this research is to develop a theory-based model of utilitarian and hedonic website features, customer commitment, trust, and e-loyalty in an online hotel booking context. Structural Equation Modeling was deployed to test research hypotheses. Findings highlight the importance of creating loyalty by focusing on both hedonic and utilitarian features. Affective commitment is more influenced by hedonic features whereas calculative commitment is driven by utilitarian ones. Both commitment dimensions sway customers' trust towards the online vendor and trust is an important antecedent of e-loyalty. Findings confirm that web design features are important for online relationship marketing. Both commitment dimensions were found to be precursors of trust whereas affective commitment is the precursor of e-loyalty. (C) 2014 Elsevier B.V. All rights reserved.

引用

页码：222 / 232

页数：11

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