The concept of total quality management (TQM) has attracted many researchers from a variety of disciplines. In particular, the literature has addressed the impact of TQM on a firms operations and performance. However, disparate perspectives on the relationship between TQM and a firms financial performance have emerged. In this paper, we suggest an interconnected relationship among TQM, organisational learning capability (OLC), business innovativeness, and a firms financial performance and propose that OLC and business innovativeness mediate the relationship between TQM and a firms financial performance. By studying 193 firms in Turkey, we found that: (1) TQM affects OLC and a firms business innovativeness, (2) OLC influences a firms business innovativeness and (3) a firms business innovativeness affects its financial performance. Also, we found that OLC and business innovativeness in a firm mediate the relationship between TQM and the firms financial performance. © 2013 Taylor and Francis.