Corporate entrepreneurship - The roles of ideology and social capital

This article posits that entrepreneurial behavior within an organization can only be effectively created and controlled through an appropriate corporate culture. Corporate culture is viewed as a social structure that possesses two facets that are central to entrepreneurship. The first facet is a superstructure that provides an ideology to which organizational participants can commit to. The second is a sociostructure that facilitates the emergence of social capital, which can provide a form of sustainable competitive advantage.