An analysis of the mobile readiness and dialogic principles on Fortune 500 mobile websites

被引：18

作者：

McCorkindale, Tina ^{[1
]}

Morgoch, Meredith ^{[1
]}

机构：

[1] Appalachian State Univ, Dept Commun, Boone, NC 28608 USA

来源：

PUBLIC RELATIONS REVIEW | 2013年 / 39卷 / 03期

关键词：

Dialogic theory; Mobile; Social media; Smartphones; Fortune; Websites; COMMUNICATION;

D O I：

10.1016/j.pubrev.2013.03.008

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

With the rise in mobile technologies, companies must be aware of how various stakeholders are using their websites through their mobile devices. Using a content analysis, this study analyzed the five dialogic principles of Fortune 500 websites accessed from mobile phones and also assessed their mobile readiness. While most companies did not have mobile websites, more non-mobile websites featured the dialogic principles due to their targeting of multiple stakeholders as mobile websites appeared to be more customer-centric. (C) 2013 Elsevier Inc. All rights reserved.

引用

页码：193 / 197

页数：5

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