Reversed servitization paths: a case analysis of two manufacturers

被引：67

作者：

Finne, Max ^{[1
]}

Brax, Saara ^{[1
]}

Holmstrom, Jan ^{[1
]}

机构：

[1] Aalto Univ, Sch Sci, Aalto 00076, Finland

来源：

SERVICE BUSINESS | 2013年 / 7卷 / 04期

关键词：

Servitization; Service infusion; Industrial service; Case study; Organizational ecology; SERVICE BUSINESS DEVELOPMENT; STRATEGIES; PRODUCT; TRANSITION; INNOVATION; OFFERINGS; MODEL; GOODS; DOWNSTREAM;

D O I：

10.1007/s11628-013-0182-1

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The literature on service business in manufacturing companies posits that manufacturers "servitize" by increasing the proportion of services offered. This study presents two paths that are contrary to such forward-unidirectional servitization, indicating "reversed servitization." In the first case, a capital goods manufacturer lost visibility to its installed base due to evolving product technology. We use the case of photocopier manufacturer Xerox to support our findings; a regulation change forced Xerox to move from a service-based toward a product-based business model. We thus propose that influencing environmental factors need to be researched and that the literature of organizational ecology may serve as a complementary perspective.

引用

页码：513 / 537

页数：25