Microcomputer software evaluation: An econometric model

Microcomputer software selection is made difficult by the multiplicity of products, variation in product performance, and the uncertainties of user needs. This paper presents a methodology for the empirical evaluation of competing software packages. The process proposed identifies the most relevant performance attribute set and, through a simultaneous system of equations, the relative importance of each attribute in explaining the satisfaction of users. The methodology is illustrated using sample data derived from user evaluations of five different software types: word processing, spreadsheet, data base management systems, communications, and graphics. The applicability of the methodology and the implications of the findings are discussed.