Industrial firms and the power of mission

被引：69

作者：

Bart, CK

机构：

[1] Michael G. DeGroote Sch. of Business, McMaster University, Hamilton

来源：

INDUSTRIAL MARKETING MANAGEMENT | 1997年 / 26卷 / 04期

关键词：

D O I：

10.1016/S0019-8501(96)00146-0

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This article presents findings from some research which examined and analyzed the content of industrial firm mission statements. In particular, the specific components of industrial firm mission statements were analyzed to determine if there were any which ''made a difference'' in terms of firm performance. The findings suggest that some mission components seem to matter more than others and it is these to which managers of industrial firms should pay especially close attention. (C) Elsevier Science Inc., 1997.

引用

页码：371 / 383

页数：13

共 31 条

[1]

Bart CK, 1996, INT J TECHNOL MANAGE, V11, P479

[2]

BART CK, 1995, 345 MCM U SCH BUS

[3]

BART CK, 1996, IN PRESS J HIGH TECH

[4] DESIRED FUTURE POSITION - A PRACTICAL TOOL FOR PLANNING [J].

BATES, DL ;

DILLARD, JE .

LONG RANGE PLANNING, 1991, 24 (03) :90-99

[5]

BRUSH CG, 1990, BABS ENTR C WELL

[6]

BYARS LL, 1987, PLANNING REV, V15, P32

[7]

BYARS LL, 1984, STRATEGIC MANAGEMENT

[8] CREATING A SENSE OF MISSION [J].

CAMPBELL, A ;

YEUNG, S .

LONG RANGE PLANNING, 1991, 24 (04) :10-20

[9]

Campbell A., 1993, PLANNING REV, V20, P10

[10]

CAMPBELL A, 1989, LEADERSHIP ORG DEV, V3

← 1 2 3 4 →