An in vitro transcription assay was used to compare the capacity of the bisintercalating anthracycline WP631 (which displays a remarkably high DNA-binding affinity) and the monointercalating anthracycline daunomycin to inhibit transcription initiation of the adenovirus major late promoter linked to a G-less transcribed DNA template. Both drugs inhibit basal RNA synthesis in a concentration-dependent way, and the drug concentrations required to inhibit transcription initiation are similar. However, in this study WP631 was around 15 times more efficient at inhibiting transcription initiation when used with an adenovirus promoter containing an upstream Spl-protein binding site under experimental conditions in which the Spl protein acted as a transactivator in vitro. The differences in the ability of each drug to inhibit transcription initiation were related to the competition between Spl and the drugs for the same binding site. Concentrations of WP631 as low as 60 nM could inhibit the Spl-activated transcription initiation in vitro, In contrast, the concentration of daunomycin required to inhibit Spl-activated transcription by 50% was almost the same as the concentration required to inhibit basal transcription. The efficiency of WP631 at displacing Spl from its putative binding site was confirmed using gel retardation and footprinting assays, These results are the first unequivocal example of a direct effect of an intercalator on activated transcription initiation.