Managing collaboration within networks and relationships

被引：100

作者：

Batt, PJ

Purchase, S

机构：

[1] Curtin Univ Technol, Perth, WA 6845, Australia

[2] Univ Western Australia, Sch Business, Crawley, WA 6009, Australia

来源：

INDUSTRIAL MARKETING MANAGEMENT | 2004年 / 33卷 / 03期

关键词：

relationship communication; customer intimacy; key network;

D O I：

10.1016/j.indmarman.2003.11.004

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Building on the central theme of the inaugural meeting of the Industrial Marketing and Purchasing (IMP) Group in Asia in Perth 2002, we have selected those papers that best reflect our current thinking on managing collaboration in networks and relationships. In the nine papers that follow, we examine the impact of time, market orientation, culture, communication, and trust on relationships and examine these within the context of both the manufacturing and service industries using a variety of alternative approaches. (C) 2004 Elsevier Inc. All rights reserved.

引用

页码：169 / 174

页数：6

共 24 条

[1] Changes in the theory of interorganizational relations in marketing: Toward a network paradigm [J].