Adolescent responses to TV beer ads and sports content/context: Gender and ethnic differences

被引:18
作者
Slater, MD [1 ]
Rouner, D [1 ]
DomenechRodriguez, M [1 ]
Beauvais, F [1 ]
Murphy, K [1 ]
VanLeuven, JK [1 ]
机构
[1] COLORADO STATE UNIV,DEPT PSYCHOL,FT COLLINS,CO 80523
关键词
D O I
10.1177/107769909707400109
中图分类号
G2 [信息与知识传播];
学科分类号
05 ; 0503 ;
摘要
This experiment examines gender and ethnic differences in adolescent responses to TV been advertising in sports and entertainment programming, as well as the relationship between such responses and present and planned alcohol use behavior. Female adolescents responded less positively than males to beer advertisements and to sports content of advertising, and more positively to nonbeer advertisements. However, positive responses to beer ads predicted alcohol use among female and male adolescents. Na differences in response patterns to ads due to Latino ethnicity were found.
引用
收藏
页码:108 / 122
页数:15
相关论文
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