The expression of the angiogenic growth factors, vascular endothelial cell growth factor (VEGF) and placenta growth factor (PlGF) was demonstrated in isolated human term cytotrophoblast and in vitro differentiated syncytiotrophoblast. RNase protection assays demonstrated VEGF expression in both cytotrophoblast and syncytiotrophoblast while prominent PlGF expression was detected in both types of trophoblast by Northern blot analyses. VEGF expression increased approximately eightfold in trophoblast cultured under hypoxic conditions (1 per cent O-2) yet PlGF expression decreased 73 +/- 5.5 per cent in the same trophoblast. These results suggest distinct regulatory mechanisms govern expression of VEGF and PlGF in trophoblast. Characterization of the VEGF/PlGF receptors, KDR and fit-1, revealed the presence of fit-1 mRNA in isolated cytotrophoblast and in vitro differentiated syncytiotrophoblast. KDR was not detected in the isolated trophoblast. Exogenous rhVEGF induced c-Jun N-terminal kinase (JNK) activity in the normal trophoblast indicating that the fit-1 receptors on trophoblast are functional. Trophoblast-derived VEGF/PlGF could act in a paracrine fashion to promote uterine angiogenesis and vascular permeability within the placental bed. In addition, presence of functional fit-1 on normal trophoblast suggests that VEGF/PlGF functions in an autocrine manner to perform an as yet undefined role in trophoblast invasion, differentiation, and/or metabolic activity during placentation. (C) 1997 W. B. Saunders Company Ltd.