Fencing off the deviant: The role of cognitive resources in the maintenance of stereotypes

The role of cognitive resources in stereotype maintenance was examined. It was hypothesized that people's cognitive resources would condition the maintenance of stereotypes by affecting the ability to dismiss inconsistent target information. In Experiment 1, distracted and nondistracted participants formed an impression of a deviant target. As predicted, distraction was associated with less stereotypical views about the group. Experiment 2 replicated this finding using 3 deviant targets and 4 levels of distraction. Results also revealed that the perceived atypicality of the deviants mediated stereotype maintenance. Experiment 3 further showed that stereotypes remained intact only when participants were not distracted and when they had also received neutral information about the target. The discussion focuses on the role of cognitive resources in stereotyping and the effectiveness of exposure to disconfirmation in achieving stereotype change.