Male college students were asked to read and respond to one of three treatment brochures: (a) individual therapy, () a psychoeducational workshop, or (c) a men's support group. Participants rated their willingness to utilize the treatment format, their emotional reactions to it, and how powerful they saw the therapist/facilitator in each particular scenario. As expected, men who were gender-role conflicted had negative reactions to all three treatment formats, especially the men's support group. In addition, power dynamics were significantly related to treatment attitudes. Implications for counseling gender-role conflicted men are discussed.