Framing Politics: An Integrative Approach

As has often been noted, one of the strengths of framing research has been to bridge several research areas in mass communication, such as the origin, journalistic production, content, and effects of news. This article attempts to provide an overview and a review of the cross-disciplinary discourse about framing. Although there are numerous studies on frame construction, frame building, and frame setting, hardly any research has attempted to draw a complete picture of the whole framing process. Based on a definition of frames and framing that can be applied across all stages of the framing process, the design and the methods of an extensive study about a campaign on the naturalization of immigrants are introduced. The merits and insights of such an approach are discussed.